Questions

What is UTM tracking? UTM tracking adds source, medium, and campaign tags to a URL so you can tell which link brought the visit. 3 min

What is a session? A session is a tool's grouping of hits from one browser into one visit, usually ended by 30 minutes of quiet. A hit counter does not build sessions. 2 min What is a unique visitor? A unique visitor is one browser the tool tried not to count twice. It is an estimate, and a hit counter does not produce it. 2 min What is a pageview? A pageview is one load of a page as a tracker defined it. It is not a person and it is not automatically one widget hit. 2 min

Does a visitor map slow down my website? The widget is an extra request. It should not block the page if it is loaded the way an image or a deferred script loads. 2 min

Can a visitor map show a street address? No. IP geolocation does not resolve a house, a name, or a person. The pin is a coarse place, usually a country and sometimes a city. 2 min

How often does a visitor map update? The map updates when a browser requests the widget. There is no hourly batch. A cached page that never requests the image does not update anything. 2 min

What is direct traffic? Direct traffic is the bucket for visits that arrived with no referrer. It mixes bookmarks, typed URLs, and apps that hide the source. 2 min What is a referrer? The referrer is the previous page the browser named when it asked for yours. It is a header, not a campaign name. 2 min