Guides

Geography

What city-level geolocation gets wrong Country from an IP address is usually right. The city often is not. Here is why, and which decisions survive that. 2 min How to track website visitors by country Country tracking uses IP geolocation. Here is how to collect it, how accurate it is, and what to do with the table. 5 min

Metrics

What a visitor counter actually counts A counter counts loads of the widget, not people and not sessions. Here is the unit, and what to say about the number. 2 min

Reading stats

How to choose a traffic date range A day, a week, and a month answer different questions. Pick the range before you read the map or the country table. 3 min

Setup

How to track more than one website Each site needs its own widget. Sharing one snippet mixes two audiences into a single map and a single stats page. 2 min

Traffic quality

How to tell bots from real visitors Bots request your pages too. Here is how to spot them in a visitor list before you treat a spike as an audience. 3 min

Traffic sources

How to read a referrer report A referrer is the page that linked to you. Here is how to read that list without treating every row as a campaign. 3 min

Visitor maps

What is a visitor map and how does it work? A visitor map plots recent visits by place. Here is what the dot means, how the lookup works, and what it cannot tell you. 5 min