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What is a pageview?

Short answer A pageview is a single load of a page, counted when a tracker decides a page was viewed. Reloads usually count again. It is not a unique person, and a visitor counter only matches it when the widget loads on that same page view.

People say "pageview" as if every tool agreed. They agree on the idea and not on the edges. The idea is: a page was loaded in a browser, and something recorded that load. The edges are caching, single-page apps, and whether your widget was on the page.

What gets counted

In a typical analytics tag, the count goes up when the tag runs on a full page load. A reload runs the tag again, so it is another pageview. Opening the same article in two tabs is two. A single-page app that swaps the URL without a reload only counts a pageview if the tag is told about the swap. Many sites forget that and undercount.

A server log counts the request for the HTML. It also counts requests for CSS, images, and API calls if you do not filter them. That is why a raw log line count is not a pageview. You have to decide which URLs are pages.

MapMyVisitors counts loads of the widget. If the widget is in the template of every page, that count is close to a pageview of those pages. If the widget is only in the footer of the homepage, the count is homepage loads. The unit is explained in what a visitor counter counts. The glossary entry pageview is the one-sentence version.

What a pageview is not

It is not a unique visitor. Ten pageviews can be one person reading ten pages or ten people reading one. It is not a session either. A session is the product's grouping of those pageviews into a visit.

Do not divide pageviews by visitors and call the result "engagement" unless you know both numbers came from the same tool and the same dates. Mixing a counter with a unique-visitor number from somewhere else produces a ratio that does not describe anyone.

How to talk about it

Name the tool and the dates. "About 4,000 pageviews in MapMyVisitors in March" is a clear sentence if the widget is on the pages you mean. "4,000 pageviews" with no tool is a number the next person cannot check. If you need people rather than loads, say so and use a product that actually tries to count people. The counter will not become that product because you used a different word.